Has the idiocy really gone this far? I mean come on - REALLY?
Either this is a marketing idea gone awry or it's an act of desperation on some uninformed / un-trained fitness trainers part. Have people really gone so far as to redesign the kettlebell so that it countours to your forearm? What manner of outright stupidity is this? Let's see... we'll cut a groove in the KB so that when you flip it over the top of your hand (which you shouldn't be doing, but they don't know that) and you can slam it even harder over more surface area of the forearm?!?!
BTW - if anyone has this DVD I'm dying to see it!!! :P